Local Search Engine Optimization is the process of crafting your online presence to attract more customers from Google searches, specifically when they search for local businesses, products, or services.
Unlike traditional SEO that targets audiences globally, local SEO focuses on your specific geographic area, helping you connect with customers in your community who are actively looking for what you offer.
For example, when someone in your area searches for a business like yours including words like "...near me" or "...in Sacramento", local SEO helps your business appear prominently in those search results.
OK, but why is that so important? Is it really such a big deal if I don't get found this way?
Great question. Let's take a look at that next.
Unlike traditional SEO that targets audiences globally, local SEO focuses on your specific geographic area, helping you connect with customers in your community who are actively looking for what you offer.
For example, when someone in your area searches for a business like yours including words like "...near me" or "...in Sacramento", local SEO helps your business appear prominently in those search results.
OK, but why is that so important? Is it really such a big deal if I don't get found this way?
Great question. Let's take a look at that next.